BRDG LuxuryThe portfolio · Issue 01 · October 2026
Shape Regime — On the bench, after the session

No. 01  /  06

Shape Regime

Denmark · Footwear recovery

On the bench, after the session

Shoes off. Shapes in.

The last step of a training routine nobody had written down: a shoe shaper that goes in the moment the boots come off.

Every athlete already follows a routine. Kit is washed, equipment is packed, the body recovers. The shoes are usually kicked off and left until the next session.

Shape Regime completes that routine instead of changing it. An ultra-flexible shaper holds the form of the shoe, a Plug-In with Molecular Fragrance sticks refreshes the inside through twenty small perforations, and a TagOn capsule carries a name, a number or a club.

Eleven colours, sizes S to XL, one ritual — for running shoes, football boots, basketball, padel and the pair you wear to work.

Shape Regime — Shaper in, before the bag closes
Shaper in, before the bag closes
Shape Regime — Match day
Match day
Shape Regime — One for every pair
One for every pair

“Reshaped. Refreshed. Repeat.”

— Shape Regime
Shape Regime — The arena, empty
The arena, empty
Shape Regime — Shaper, Plug-In, fragrance stick
Shaper, Plug-In, fragrance stick

The facts

From
Denmark
Makes
Shoe shapers, Molecular Fragrance refills, TagOn
Range
Eleven colours, S–XL
In India
₹2,499 a pair, incl. GST
Shop the eleven colours